Brand Communication Projects
Web Design & Development, Brand Briefs, Brand Campaigns
Please click on the title of each project to view.
Senior Capstone
This mock-branding project examines Alaska Airlines' current brand campaign and strategies, reassessing the company's overall brand. This project presents a new branding campaign with hypothetical deliverables that offer an enhanced branding approach, focusing on the core essence of the Alaska Airlines brand.
This project includes research, a social media strategy, a brand kit, a unique value proposition, objectives, a tagline, messages, call-to-action, lead generator, problem/solution, site map, wireframe, website reveal, survey feedback, and a reflected analysis.
This website intends to be very informative, simplistic, easy to navigate, and pleasing to the eye. Without a current website, Study Hall utilizes its social media presence as its main form of communicating with its customers. This website will allow for a uniform, easy-to-navigate place for customers and potential customers to get to know all there is about Study Hall.
This project includes a brand kit, mission, vision, purpose, consumer persona, creative brief, insights, human truths, brand proposition, big idea, competitor analysis, logo design, media journey, shout, sing, hum, and consumer journey.
This project includes research, insights, buyer personas, consumer journeys, product creation, big idea, key moments, media campaign, deliverables, a campaign budget, and how success is determined.
