The Why Behind My Work
I'm Sienna Kent, and I hold a Bachelor of Arts in Communication from Clemson University, with minors in Brand Communication and Business Administration. My time at Clemson ignited a passion for branding, digital media, and web development. As a former athlete, I've thrived in team settings and collaborative environments. I’m driven by opportunities that challenge conventional thinking and push me to expand my skills and knowledge. I value creative, out-of-the-box thinking and aim to infuse my unique perspective into roles in branding, digital media, or web development as I embark on my career. My strengths in coachability, eagerness to learn, and adaptability help me thrive in professional settings.
As a member of Generation Z, social media is a significant and constant influence in my life. In the summer of 2023, I had the opportunity to manage my local gym’s Instagram account, which inspired me to start my own company, Rivably, LLC. At Rivably, we partner with clients to craft and implement strategic media and website designs that truly capture the essence of their brand.
I draw inspiration from the social media accounts of popular brands and organizations like the NFL and the Buffalo Bills to develop creative and innovative content for my clients. I believe that showcasing the layers and depth of a brand—and the individuals behind it—makes it more human and relatable. This approach effectively engages target audiences by providing a deeper, more authentic connection.
Media Specialist
My personal brand is driven by creativity, branding, and media design. I aim to enhance brand representation through media by employing a distinctive approach that reveals the depth and complexity of each brand. This allows me to capture and convey the true essence of a brand in the digital landscape.
With intermediate experience in managing social media platforms, collaborating on mock-branding projects, and analyzing brands on a nuanced level, I strive to infuse my unique creativity into branding and media design. My goal is to connect with target audiences distinctively and innovatively, ultimately driving brand success.
I aim to advance my skills and start my career in branding and digital media by staying open to guidance, being adaptable, and learning from others. With my ability to quickly grasp new concepts, combined with my strong drive for success and eagerness to learn, I believe I can be a valuable asset in the professional digital landscape.